Well, by all accounts, my first SXSW gig and first gig as drummer for Five Dollar Friend went really well. All of the members were very complimentary, with my biggest compliment coming from Dave (the bass player): "You did such a good job I didn't have to watch you the whole time...that was awesome!" That was all I needed to hear - if I can come in and play such that the rest of the band has confidence and is free to do their own thing, then I've done my job well. We had somewhere between 15-20 people there to hear us, which is pretty good for a 5:30pm show on a weekday off 6th.
I got a pretty wicked case of the nerves this morning...the "I think I'm going to throw up" sort of nerves. I was thinking about all the fills and count-ins that I needed to do, and started worrying about missing them and throwing everybody off. But, once I got down there and unloaded, and started to relax a bit, I was fine. By the time that we were to go on I was ready to rock and roll and apparently it showed.
I also learned a couple of things about the SXSW experience. For one thing, I humped my drum set down there needlessly - the Texas Rockfest was totally backlined, so all I needed to bring was a snare, cymbals, my kick pedal, and my throne. I also ended up using some of my own hardware because none of the cymbal stands had enough reach for me based on the setup, but overall the kit fit the bill. Tomorrow I won't need to take my whole kit down there because Darwin's is also fully backlined. It seems like any festival with tons of bands running half-hour sets will be backlined so as to minimize the soundcheck and changeover time.
SXSW also seems to be a place where the goal is to play and hope the right ears hear you, not necessarily to get a bunch of your fans out there. While it's always nice, the goal is to get exposure - primarily to a label, of course, but also to those who haven't heard your band before. So, playing to just a few people may work out better than you think, if they happen to be the right people. Plus, you have an opportunity to interact with other bands, so if you hear one you like, perhaps you can start a relationship and extend your influence and connections.
Finally, I learned that the official SXSW shows are usually ones put on by smaller record labels hoping to pimp their talent to a larger record label for bigger deals. If you're not on a record label of any sort, then there's virtually no chance to get into one of those shows. All is not lost, however; the other way to get to play is to work your contacts to get into off-SXSW showcases that are put on by various other local places - the two shows that Five Dollar Friend is playing are fine examples of exactly that. The Texas Rockfest and the Red Gorilla festivals are put on by local promoters to run concurrently with SXSW. There's still massive exposure and a good chance to get heard by people even though you're not an official part of SXSW...but nobody can tell the difference. The way to get into these other showcases is to play a lot of shows with a lot of bands and work your contacts to get a slot. But, the short of it seems to be that in order to get in somewhere you need to have an album and you need to play out a lot.
So there's one more show to rock tomorrow at 1:30pm, and after that it sounds like my SXSW experience will come to an end...but what an experience! This has been a dream come true, and I'm just super glad that God allowed Life On Loan and Five Dollar Friend's paths to cross so that I could get this opportunity. Check it off the list, I've now played SXSW - and also rocked it hard.